Every occupation the official NCES/BLS crosswalk connects to marketing programs, with BLS pay, the education each job usually needs, what the work involves, and where to go next.
Marketing · CIP 52.14 series · 5 codes · 9 careers · Check one exact major, e.g. 52.1401 Marketing/Marketing Management, General, in the major to career finder
The official NCES/BLS crosswalk maps marketing programs to 9 occupations that such programs typically prepare people for, including Advertising and Promotions Managers, Marketing Manager and Sales Manager. BLS median pay across them runs from $69,460 (Survey Researcher) to $166,790 (Marketing Manager) in May 2025. The crosswalk describes preparation, not what graduates actually go on to do.
Data Program → related occupations: these are jobs marketing programs typically prepare people for (NCES/BLS crosswalk). Not a guaranteed outcome, and not a record of what graduates do.
Data Filter by the education the job usually needs or its preparation level; sort by pay or by number employed.
| Occupation | Most common education | Job Zone | ||
|---|---|---|---|---|
| Marketing Specialist | $78,760 | 899,580 | n/a | 4 |
| Sales Manager | $148,270 | 637,080 | Bachelor's Degree | 4 |
| Marketing Manager | $166,790 | 395,240 | n/a | 4 |
| UX Designer | $104,000 | 113,330 | n/a | 4 |
| Fundraiser | $72,550 | 111,040 | Bachelor's Degree | 4 |
| Business Teachers, PostsecondaryPostsecondary teaching | $99,080 | 82,150 | Doctoral Degree | 5 |
| Fundraising Manager | $125,470 | 38,810 | n/a | 4 |
| Advertising and Promotions Managers | $133,660 | 21,470 | n/a | 4 |
| Survey Researcher | $69,460 | 8,290 | Bachelor's Degree | 5 |
No occupations match these filters.
Data The education column shows a typical entry level only where O*NET data supports one answer. Check the typical education for Advertising and Promotions Managers, one of the marketing jobs above.
Data BLS national median annual wage, May 2025. These are pay levels of the occupations, not earnings of graduates.
Data The largest related occupations by employment (postsecondary teaching shown in the explorer).
Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
Active Listening · Speaking · Social Perceptiveness
Mapped from CIP 52.1401Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
Active Listening · Speaking · Persuasion
Mapped from CIP 52.1401, 52.1402Oversee regional and local sales managers and their staffs.
Resolve customer complaints regarding sales and service.
Negotiation · Active Listening · Speaking
Mapped from CIP 52.1401Develop strategies to encourage new or increased contributions.
Manage fundraising budgets.
Speaking · Critical Thinking · Social Perceptiveness
Mapped from CIP 52.1401Identify and build relationships with potential donors.
Secure commitments of participation or donation from individuals or corporate donors.
Speaking · Persuasion · Reading Comprehension
Mapped from CIP 52.1401Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
Seek and provide information to help companies determine their position in the marketplace.
Reading Comprehension · Active Listening · Writing
Mapped from CIP 52.1401, 52.1402Data Related occupations grouped by government career field, with their pay range.
Data Other programs whose crosswalk occupations overlap with these.
Data A national median for federal-aid graduates of this field: a separate measure from the BLS job pay above.
See earnings by degree level, college spread and federal debt.
The NCES/BLS crosswalk relates instructional programs (CIP 2020) to occupations (SOC 2018) when programs in the CIP category typically prepare individuals directly for jobs in the occupation. This page uses the CIP program series below and shows every non-residual occupation mapped to them that has BLS wages and O*NET data; each occupation lists the CIP codes that map to it.
Searches this page answers include “what can you do with a marketing degree”, “marketing degree jobs”, “what jobs can you get with a marketing degree” (Ahrefs, U.S.).
