Marketing Manager: what the job is, what it pays, and how to get hired.
The work, the skills that matter, the tools in demand and the pay range, from U.S. government data, plus every TryHired page for the role.
10% of marketing managers earn less than this amount.
- Annual
- $90,260
- Hourly
- n/a
- Source
- BLS May 2025
25% of marketing managers earn less than this amount.
- Annual
- $123,020
- Hourly
- n/a
- Source
- BLS May 2025
Half of marketing managers earn more than this and half earn less.
- Annual
- $166,790
- Hourly
- $80.19
- Source
- BLS May 2025
75% of marketing managers earn less than this amount.
- Annual
- $216,410
- Hourly
- n/a
- Source
- BLS May 2025
90% of marketing managers earn less than this amount.
- Annual
- $293,610
- Hourly
- n/a
- Source
- BLS May 2025
Marketing Managers plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. The median pay is $166,790 a year ($80.19 an hour) (BLS, May 2025).
- Median pay
- $166,790
- BLS May 2025
- Employed in the U.S.
- 395,240
- BLS May 2025
- Preparation
- Job Zone 4 of 5
- considerable preparation
Every page for Marketing Managers
Pay by percentile, state and metro, with a negotiation script.
Open →ResumeMarketing Manager resumeKeywords, bullet formulas and the skills to prove.
Open →Interview questionsMarketing Manager interview questionsQuestions with what they test, plus practice mode.
Open →Free toolCheck your resumeParsed text, evidence per bullet, fixes first.
Open →What marketing managers do day to day
Data Core tasks rated most important by workers in the role (O*NET).
- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
- Initiate market research studies, or analyze their findings.
- Compile lists describing product or service offerings.
Ranked by importance to the job
Data O*NET importance ratings. The first three are core.
Knowledge areas: Sales and Marketing, English Language, Customer and Personal Service, Communications and Media, Administration and Management, Education and Training.
Software marketing managers use
Data Examples reported for the role; employer demand flags from O*NET.
- Atlassian JIRAContent workflow softwareIn demand
- Adobe After EffectsVideo creation and editing softwareHot technology
- Adobe Creative Cloud softwareGraphics or photo imaging softwareHot technology
- Adobe IllustratorGraphics or photo imaging softwareHot technology
- Adobe InDesignDesktop publishing softwareHot technology
- Adobe PhotoshopGraphics or photo imaging softwareHot technology
- Apache CassandraData base management system softwareHot technology
- Apache HadoopData base management system softwareHot technology
- Apache HiveData base management system softwareHot technology
- AsanaCloud-based data access and sharing softwareHot technology
- CanvaGraphics or photo imaging softwareHot technology
- ElasticsearchData base management system softwareHot technology
Also called: BD Director (Business Development Director), BD Manager (Business Development Manager), Brand Manager, Market Development Executive, Market Development Manager, Marketing Communications Manager.
How this page is built
Tasks, skills, tools, education and related roles come from O*NET 31.0. Pay and employment come from the BLS OEWS May 2025 national estimates. The skill-match score is our calculation: Skill match is the correlation between the two occupations' skill profiles: for each of 35 O*NET skills (10 essential, 25 transferable) we multiply importance by level, subtract the average across all occupations, and correlate the two profiles. 100 means identical shape; 0 or below means unrelated. Only occupations that O*NET itself lists as related are compared.
- How a specific employer defines the job.
- Pay for self-employed workers (OEWS covers employees).
- Your own chances: data describes the occupation, not you.
- O*NET 31.0 Database, U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license. TryHired selected, ranked and combined the data; O*NET is not responsible for these pages.
- U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 estimates (public domain).