Marketing Specialist: what the job is, what it pays, and how to get hired.

Median pay

$78,760

BLS May 2025

Employed in the U.S.

899,580

BLS May 2025

Preparation

Job Zone 4 of 5

considerable preparation

Data Government data groups this job as Market Research Analysts and Marketing Specialists (O*NET-SOC 13-1161.00). Figures on this page are for that occupation.

1. Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
2. Seek and provide information to help companies determine their position in the marketplace.
3. Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
4. Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
5. Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
6. Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
7. Measure and assess customer and employee satisfaction.
8. Monitor industry statistics and follow trends in trade literature.

Telework available

36.1%

of workers had the ability to telework

Workday sitting

89.0%

mean share of the day required to sit

Most common strength level

Sedentary

78.5% of workers

Can pause work

more than 99.5%

of workers could take short, unscheduled breaks

Self-paced workload

77.2%

of workers set their own workload

Employer-changed schedules

38.4%

of workers had schedules changed by the employer week to week

On TryHired lists: Remote careers · Desk jobs.

Source: U.S. Bureau of Labor Statistics, Occupational Requirements Survey. Estimates are preliminary; ranges are shown as published.

1. Professional, scientific, and technical services26.0% of all jobs in this occupation · +11.6% projected change here 2025–35 · mean wage $91,520
2. Management of companies and enterprises7.3% of all jobs in this occupation · +4.6% projected change here 2025–35 · mean wage $104,380
3. Administrative and support services4.8% of all jobs in this occupation · +3.2% projected change here 2025–35 · mean wage $80,810
4. Insurance carriers and related activities4.4% of all jobs in this occupation · +6.5% projected change here 2025–35 · mean wage $90,790
5. Merchant wholesalers, durable goods3.8% of all jobs in this occupation · +4.9% projected change here 2025–35 · mean wage $91,630
6. Educational services; state, local, and private3.4% of all jobs in this occupation · +3.3% projected change here 2025–35 · mean wage $74,620

Sources: BLS 2025–35 National Employment Matrix (share of the occupation's jobs, projected change) and BLS OEWS May 2025 industry estimates (mean wage). Different industry estimates are not a pay forecast for any person.

Knowledge areas: English Language, Sales and Marketing, Administration and Management, Customer and Personal Service.

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• AsanaCloud-based data access and sharing softwareHot technology
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Also called: Market Research Analyst, Business Development Specialist, Communications Consultant, Communications Specialist, Content Strategist, Market Analyst.