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Regional prices · BEA 2024 · metro area

Cost of living in Santa Barbara: metro-area prices 8.8% above the U.S. average.

The official BEA price level for Santa Maria–Santa Barbara, CA, what makes it up, what a salary is worth here at U.S.-average prices, and how local jobs pay once regional prices are taken into account.

Updated Nov 1, 2026 · Data: BEA Regional Price Parities 2024 (Feb 2026) · BLS OEWS May 2025
Regional price parity · all items108.8U.S. = 100 · rank 16 of 387
Purchasing-power equivalent · BEA RPP 2024

$100,000 in Santa Barbara ≈ $91,913 at U.S.-average prices.

Quick answer

BEA's Regional Price Parity shows that prices across the Santa Barbara metropolitan area are approximately 8.8% above the U.S. average (RPP 108.8 for 2024, U.S. = 100; metro rank 16 of 387, most expensive first). The figure covers the whole Santa Maria–Santa Barbara, CA metro area, not only the city. It measures average prices of goods and services for the average consumer, not a household budget, rent alone or taxes. Rents are tracked separately: 151.4 here against 100.6 nationally.

What RPP measures

Regional Price Parities (BEA) compare average price levels of goods and services across states and metro areas in one year, with the U.S. = 100. An RPP of 108.8 means prices about 8.8% above the national level.

What it does not measure

A household budget, rent alone, taxes, disposable income, home affordability, lifestyle, savings, or any individual's actual spending.

Price level (all items)
108.8
U.S. 100 · BEA 2024
Rents (tenant housing)
151.4
U.S. 100.6 · shown separately
$100,000 here equals
$91,913
at U.S.-average prices
To match $100,000 (U.S. prices)
$108,798
needed here

Data Area covered: Santa Maria–Santa Barbara, CA (BEA metropolitan statistical area 42200), not only Santa Barbara.

What makes it up

Price levels by category

Data BEA RPP components for 2024. Rents cover tenant-occupied housing only. Each U.S. value is BEA's national figure for that category.

  1. All items108.8 U.S. 100.0
  2. Goods105.2 U.S. 99.6
  3. Housing (rents)151.4 U.S. 100.6
  4. Utilities149.8 U.S. 98.4
  5. Other services100.3 U.S. 100.1
Local pay

What the largest occupations in Santa Barbara pay

Data BLS median wage (May 2025), the same wage at U.S.-average prices (TryHired calculation with BEA RPP), and the occupation's U.S. median.

Pay in Santa Barbara before and after regional prices
OccupationLocal medianAt U.S.-average pricesU.S. medianEmployed here
Farmworkers and Laborers, Crop, Nursery, and Greenhouse$36,230$33,300$35,66011,020
Fast Food and Counter Workers$42,940$39,468$31,2005,930
Sales Associate$37,200$34,192$35,4104,490
Cashier$36,600$33,640$32,8804,170
Office Clerks, General$55,620$51,122$45,0103,630
Server$35,260$32,409$35,2303,540
Operations Manager$111,390$102,382$105,7703,410
Registered Nurse$137,360$126,252$97,5503,280
Janitor$37,900$34,835$36,8402,890
Landscaper$45,230$41,572$39,1502,470
Stocker$37,960$34,890$37,3302,350
Line Cook$43,340$39,835$37,3902,300
Pay that goes furthest

Where Santa Barbara pay stretches furthest against the U.S.

Data Local median at U.S.-average prices compared with the occupation's U.S. median; occupations with at least 100 people employed here.

  1. Mathematical Science Teachers, Postsecondary+52% vs U.S.
  2. Kindergarten Teacher+50% vs U.S.
  3. Correctional Officer+48% vs U.S.
  4. Police Officer+46% vs U.S.
  5. Elementary School Teacher+45% vs U.S.
  6. First-Line Supervisors of Police and Detectives+40% vs U.S.
  7. Principal+39% vs U.S.
  8. Home Inspector+39% vs U.S.
  9. Substitute Teacher+37% vs U.S.
  10. Library Assistant+36% vs U.S.
State

The state around this metro area

Data BEA publishes a separate price level for each state; a metro area and its state usually differ.

Nearby

Other metro areas in California

Data BEA 2024 all-items price level for each metro area.

Salaries

State salary data for California

Data BLS state medians (May 2025) for the largest occupations here.

Similar price levels

Places with the closest price levels

Data Differences of 3 points or less are within year-to-year movement, so treat them as ties.

FAQ

Common questions

Is Santa Barbara expensive?
BEA's 2024 regional price parity for Santa Maria–Santa Barbara, CA is 108.8 (U.S. = 100): prices average 8.8% above the national level. Rents alone are at 151.4 (U.S. 100.6).
Is $100,000 a good salary in Santa Barbara?
At Santa Barbara's 2024 price level, $100,000 is equivalent to about $91,913 at U.S.-average prices; matching $100,000 at U.S.-average prices takes about $108,798 here. Whether that is enough depends on your own costs, which this page does not measure.
Is this my cost of living?
No. A regional price parity is an average price level for the average consumer. Your own costs depend on housing, household size, taxes, commuting and spending, which it does not measure.
Method

How this page is built

BEA Regional Price Parities measure differences in price levels across states and metropolitan areas for one year, relative to the U.S. (= 100), for the goods and services bought by the average consumer. Salary at U.S.-average prices = salary ÷ (RPP ÷ 100). Equivalent salary in place B for a salary in place A = salary × RPP(B) ÷ RPP(A). BEA uses the same division to price-adjust income; its further steps (a small national rebalancing factor and conversion to constant dollars) are for time series and are not applied. Metro areas use the OMB 2023 delineations, the same codes BLS uses. Data area for this page: Santa Maria-Santa Barbara, CA (Metropolitan Statistical Area), BEA/OMB code 42200; the BLS wages use the same area. Searches this page answers include “santa barbara cost of living”, “cost of living in santa barbara”, “cost of living in santa barbara california” (Ahrefs, U.S.).

What this page can't tell you
  • Anyone's personal cost of living or household budget: RPPs are average price levels for the average consumer.
  • Taxes, take-home pay, home prices, household size, commuting or lifestyle.
  • Exact prices: RPPs are indexes, and BEA notes place-to-place price comparisons can be volatile where survey samples are small.
  • Year match: 2024 price levels are applied to May 2025 wages.
Sources
  1. U.S. Bureau of Economic Analysis, Regional Price Parities by State and Metro Area, 2024 (released Feb 19, 2026; SARPP and MARPP tables; retrieved Oct 25, 2026). Methodology.
  2. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 estimates (public domain).