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Salary · Brand Ambassador · United States

Brand Ambassador salary: $39,320 median, and how to negotiate yours.

The full pay range by percentile, the 47 states and DC with a published BLS median, the top-paying metro areas and similar roles, from the latest BLS survey. Place your own offer on the range.

Maid DizdarevicCareer coach · 8x LinkedIn Top Voice
Updated Nov 4, 2026 · Data: BLS OEWS May 2025
Annual wage range · U.S. · BLS May 2025
$39,320median ($18.91/hr)

Hourly pay, BLS May 2025: 10th percentile $15.00 · 25th $16.90 · median $18.91 · 75th $25.79 · 90th $30.70.

Quick answer

The median annual wage for demonstrators and product promoters in the United States was $39,320 in May 2025 (BLS). The lowest-paid 10% earned less than $31,200 and the top 10% earned more than $63,850. That median is 0.8 times the $50,980 median for all occupations. BLS publishes a state median for 47 states and DC; among them the highest was in Michigan ($50,290).

Data Government data groups this job as Demonstrators and Product Promoters (O*NET-SOC 41-9011.00). Figures on this page are for that occupation.

10th percentile
$31,200
lowest-paid 10% earn less
25th percentile
$35,160
a quarter earn less
75th percentile
$53,640
a quarter earn more
90th percentile
$63,850
top 10% earn more
Key facts

More on brand ambassador pay

  • The median hourly wage for demonstrators and product promoters in the United States was $18.91 in May 2025, according to the U.S. Bureau of Labor Statistics.

    Source: BLS OEWS, May 2025

  • The middle half of demonstrators and product promoters in the United States earned between $35,160 and $53,640 a year in May 2025 (25th to 75th percentile, BLS).

    Source: BLS OEWS, May 2025

  • The lowest-paid 10% of demonstrators and product promoters in the United States earned less than $31,200 a year in May 2025, and the top 10% more than $63,850 (BLS).

    Source: BLS OEWS, May 2025

  • The mean annual wage for demonstrators and product promoters in the United States was $45,580 in May 2025, according to BLS; the mean is a different measure from the median.

    Source: BLS OEWS, May 2025

  • BLS estimated that 64,520 people were employed as demonstrators and product promoters in the United States in May 2025, not counting the self-employed.

    Source: BLS OEWS, May 2025

Pay by state

Brand Ambassador salary in the 47 states and DC with a published median

Data BLS state estimates, May 2025. 47 states and DC publish a median for this occupation; together they employ at least 95% of the 64,520 brand ambassadors BLS counts nationally. Every other state is listed below the table with its BLS status. Sort by pay or by number employed.

Highest median pay (published states)
  1. Michigan$50,290
  2. New York$49,150
  3. Indiana$47,630
  4. Rhode Island$47,600
  5. Massachusetts$47,590
Most people employed (published states)
  1. California18,140
  2. Texas4,930
  3. New York4,510
  4. Washington4,020
  5. Florida3,160
Median annual wage by state
State10th–90th percentile
Michigan$50,290$33,870–$64,6501,360
New York$49,150$34,820–$61,3904,510
Indiana$47,630$28,260–$59,590530
Rhode Island$47,600$37,730–$68,58050
Massachusetts$47,590$37,050–$68,3701,000
California$46,220$36,280–$74,71018,140
Oklahoma$45,760$24,660–$58,340470
Nevada$45,030$30,900–$100,7701,200
Kentucky$42,910$30,170–$71,170480
Virginia$41,600$28,580–$60,6701,870
Arizona$39,780$32,180–$60,4903,130
District of Columbia$39,750$39,030–$54,030150
Maryland$38,900$33,120–$50,420170
Texas$38,780$31,110–$75,0904,930
Washington$38,670$35,060–$53,7104,020
South Carolina$38,590$29,090–$66,150190
New Hampshire$38,510$35,170–$52,40060
Hawaii$38,490$35,540–$46,950280
Oregon$38,430$34,230–$53,6401,700
Utah$38,280$36,120–$49,280800
Wisconsin$38,220$31,320–$52,350220
Colorado$37,750$34,010–$49,2301,150
Missouri$37,740$33,580–$51,580610
Iowa$37,050$29,320–$40,790280
Vermont$37,040$35,490–$59,230150
Pennsylvania$36,910$25,800–$60,590720
Connecticut$36,890$34,440–$62,960490
North Carolina$36,650$29,760–$58,890n/a
Illinois$36,550$31,200–$70,5802,890
New Jersey$36,420$32,220–$44,9801,550
Maine$35,880$35,330–$47,020190
Tennessee$35,070$28,750–$87,330430
Ohio$34,610$29,750–$54,870710
Minnesota$34,180$31,550–$38,1801,400
Kansas$33,770$29,720–$50,560380
Arkansas$33,640$23,590–$43,960180
Montana$33,070$29,590–$45,500100
Georgia$32,180$24,390–$59,790560
Nebraska$32,180$30,300–$46,180200
North Dakota$32,180$32,180–$32,920n/a
Idaho$31,370$30,770–$49,840330
Florida$31,300$29,180–$63,1903,160
Delaware$31,200$31,200–$80,710n/a
Louisiana$29,680$29,680–$61,380n/a
South Dakota$29,560$28,460–$29,56070
New Mexico$29,110$28,030–$44,580560
Alabama$28,630$20,800–$31,260n/a
Mississippi$28,470$28,470–$52,930160
  • no estimate in BLS's May 2025 state file: Alaska, West Virginia, Wyoming.
Top-paying metro areas

Where the median is highest

Data Metropolitan areas with at least 100 people employed in the occupation, BLS May 2025.

  1. Los Angeles-Long Beach-Anaheim, CA$60,040
  2. Detroit-Warren-Dearborn, MI$57,830
  3. Napa, CA$50,030
  4. Albany-Schenectady-Troy, NY$49,020
  5. Rochester, NY$47,540
  6. Boston-Cambridge-Newton, MA-NH$47,510
  7. San Jose-Sunnyvale-Santa Clara, CA$46,060
  8. Santa Rosa-Petaluma, CA$45,540
  9. Las Vegas-Henderson-North Las Vegas, NV$45,030
  10. San Francisco-Oakland-Fremont, CA$45,020
Similar roles

How the pay compares

Data National medians for related occupations (O*NET related roles, BLS pay).

  1. Customer Service Representative$44,770
  2. Brand Ambassador$39,320
  3. Stocker$37,330
  4. Telemarketer$35,450
  5. Sales Associate$35,410
  6. Cashier$32,880
  7. Host$31,200
Negotiation script builder

Ask for more, calmly and in writing

Advice Uses only what you type. Replace anything in brackets with something true.

Our view If you cite market data, cite this page's source: the BLS median for your state and the percentile your offer sits at. A specific, sourced number is easier to agree to than a feeling.

Method

How this page is built

Wages are BLS Occupational Employment and Wage Statistics estimates for May 2025 (national, state and metropolitan area), for the occupation shown. OEWS wages are straight-time gross pay: they include base pay, commissions, production bonuses and tips, and exclude overtime, shift differentials, non-production bonuses and benefits. Percentiles describe all workers in the occupation, not entry or senior levels.

What this page can't tell you
  • Pay at a specific employer, or for self-employed workers (OEWS covers employees).
  • Experience level: percentiles are not seniority bands.
  • Equity, bonuses outside OEWS's definition, and benefits.
Sources
  1. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 estimates (public domain).
  2. O*NET 31.0 Database, U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license. TryHired selected, ranked and combined the data; O*NET is not responsible for these pages.

How TryHired builds this data: sources, methods and downloads. Spotted an error? Report a correction.

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