Marketing Specialist job description: duties, skills and qualifications.

Core duties

11

O*NET task statements

Preparation

Job Zone 4 of 5

considerable preparation

Typical entry education

Bachelor's degree

BLS 2025–35

Median pay

$78,760

BLS May 2025

Data Government data groups this job as Market Research Analysts and Marketing Specialists (O*NET-SOC 13-1161.00). Figures on this page are for that occupation.

1. Prepare reports of findings, illustrating data graphically and translating complex findings into written text. importance 4.1 of 5
2. Seek and provide information to help companies determine their position in the marketplace. importance 4.1 of 5
3. Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals. importance 3.9 of 5
4. Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand. importance 3.9 of 5
5. Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data. importance 3.9 of 5
6. Gather data on competitors and analyze their prices, sales, and method of marketing and distribution. importance 3.6 of 5
7. Measure and assess customer and employee satisfaction. importance 3.6 of 5
8. Monitor industry statistics and follow trends in trade literature. importance 3.5 of 5
9. Direct trained survey interviewers. importance 3.4 of 5
10. Measure the effectiveness of marketing, advertising, and communications programs and strategies. importance 3.4 of 5
11. Forecast and track marketing and sales trends, analyzing collected data. importance 3.1 of 5

Work activities O*NET rates most important here: Getting Information, Interpreting the Meaning of Information for Others, Analyzing Data or Information, Working with Computers and Processing Information.

Also part of the job

Supplemental tasks O*NET lists for this occupation: less central than the core duties above, and not done in every job.

• Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.
• Develop and implement procedures for identifying advertising needs.

Knowledge areas: English Language, Sales and Marketing, Administration and Management and Customer and Personal Service.

Software O*NET lists for this occupation: Adobe Creative Cloud software, Canva, Google Analytics, TikTok, Microsoft Excel, Microsoft Office software. These are examples O*NET records for the job, not a list of tools every employer uses or a checklist of what you must know.

• Education: BLS lists a bachelor's degree as the typical entry-level education.
• Experience: BLS lists no work experience in a related occupation as typical to enter.
• Training on the job: BLS lists no typical on-the-job training once hired.
• Preparation: O*NET places the job in Job Zone 4 of 5 (considerable preparation). A considerable amount of work-related skill, knowledge, or experience is needed for these occupations.
• Licenses and certifications: not listed here. A license is a legal requirement set by a state; a certification is a credential from a private or professional body. Rules vary by state and employer, and a missing entry on this page does not mean none is required: check with your state's licensing board and see how to become a marketing specialist.

Most O*NET's occupation experts for this occupation (70%) name a bachelor's degree as the education the job requires.

Job title: Marketing Specialist
[Company] · [City, State] · [Full-time or part-time] · [Pay range, where your state requires one]

About the role
[Company] is hiring a Marketing Specialist to research conditions in local, regional, national, or online markets.
[One sentence on your team and why this role matters.]

What you will do
- Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
- Seek and provide information to help companies determine their position in the marketplace.
- Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
- Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
- Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
- Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
- Measure and assess customer and employee satisfaction.
- Monitor industry statistics and follow trends in trade literature.

What we are looking for
- [Education: BLS lists a bachelor's degree as typical for this occupation; set the level this role truly needs]
- [Experience: BLS lists no related work experience as typical to enter; set what this role needs]
- Strength in reading comprehension, active listening and writing
- Working knowledge of English Language and Sales and Marketing
- [Software your team uses, e.g. Adobe Creative Cloud software or Canva]
- [Any license or certification your state or company requires]

[Schedule, benefits and how to apply]

Illustrative: every name, employer, school, date and number in these samples is fictional or a bracketed placeholder. Replace each bracket with your own true details; never copy a result you did not achieve.

Not a real job posting. This template is TryHired's illustration built from government occupational data. It is not an opening at any employer, and no employer wrote it.

The median annual wage was $78,760 in May 2025. The median hourly wage was $37.87. BLS estimates about 899,580 jobs in this occupation in the U.S.

BLS projects employment of marketing specialists to grow 7.0% from 2025 to 2035, with about 82,000 openings a year over that period, including openings to replace workers who leave.

See the full marketing specialist salary breakdown by percentile, state and metro.

• Read a real marketing specialist posting next to the core duties above. Duties it repeats, such as “Prepare reports of findings, illustrating data graphically and…”, tell you what that employer weighs most; anything it adds is specific to that team.
• Tailor your resume to the posting, not to this page: describe only marketing specialist work you have actually done, with your own results.
• Prepare a story for each of the top-rated skills (reading comprehension and active listening); marketing specialist interview questions turns them into practice questions.